In 2008 the internet reached 1 billion users. What if we could get each person online to donate 1 dollar to a single person? That was the main idea behind
  Share on Tumblr  

The Bumllionaire

 Meet Guy Ladd Ritchie, a 46 years old homeless from Texas living in NYC, who had the chance to be the first billionaire homeless and make it to the very exclusive Forbes richests' people list.

Several videos were produced every month. Among the videos there were songs, Mr. Ritchie's personal ideas and propositions, talks about timely subjects, like the US presidential elections, the Iraq war, religion, messages to the blogger community and personalized responses from Guy Ritchie himself to supporters.

Bumllionaire took advantage of some of the main web 2.0 platforms at the time. It had an online store for merchandise, a Youtube channel, and even a Group, in a relatively unknown social media site at the time called Facebook. The project happened before the internet was familiar with the term crowdsourcing, although the phenomenon was already happening by the time.

The project lasted from January 1st of 2008 'till December 31st 2008, when it finally shut down, giving Mr. Ritchie his earned money.


The project received many donations from complete strangers who were willing to join a cause, there were even a couple of 100$ donations. Also several news and blogs publications were interested in the story, but one of the biggest challenges was to keep track of Mr. Ritchie at all times. Unfortunately we couldn't keep the project running longer and that was the initial agreement. Among many conclusions we could see how people, like in life, are often more inclined to ignore when money is involved. Even being a completely reasonable amount.
We are incredibly thankful for all those who helped in any way making this social experiment possible.

$ 896,15 232 $ 3,74
 $ 100 $ 0,00 
415.342 26.452 67

External Links

Media Impressions

Scroll this way → → →

J-Walk Blog, USA - January 29 2008

Gazeta do Paraná, Brazil - January 2008

eIdeias, Brazil - January 29 2008

Presurfer, USA - January 31 2008

Adverblog, Italy - March 3 2008, Brazil - March 3 2008

Digital Watch, Australia - March 7 2008, Japan - March 28 2008

El Paí, Spain - April 17 2008

Telecinco, Spain - April 17 2008

20minutos, Spain - April 17 2008

Corriere della Sera, Italy - April 18 2008

MDZ, Argentina - April 19 2008

On24, Argentina - April 21 2008

Rubbish Corp, England - April 21 2008

Que!, Spain - May 2008

Amarantino, Brazil - May 14 2008

El País, Spain - May 15 2008, Brazil - May 15 2008

Think Creative, Italy - July 2 2008

Ah! Tri ne!, Brazil - July 16 2008, England - August 31 2008

Laughing Ducks, USA - December 14 2008